Internet Sophism

It looks like Ford is shooting for a better image through transparency with their new community site. The disclaimer at the bottom is, I think, telling and useful:

Any content and/or opinions expressed in this Web site, including without limitation, message boards, articles and responses to questions are solely the opinions and responsibility of the person or entity named as the author and do not necessarily reflect the opinions of the Ford Motor Company. You also understand and acknowledge that you are responsible for the content of any message that you post to this site.

Since Ford owns this site, the communication will probably be somewhat limited. But then again, maybe this isn’t so bad as it cuts down on flame wars and other possibly offensive content (offensive to whom?). While this could potentially be a best-case scenario for corporate sponsored community, one always feels a little skeptical about any communication platform whose primary service is always to the company’s bottom line.